About
Founded in 1978, API Churi Distribution Ltd. is the leading import and distribution company in Israel for cosmetics, perfumes, and toiletries intended for sale in the private market and marketing chains. In addition to selling brands of industry leaders, including but not limited to, L’Oreal, Sano, Unilever, Diplomat, Lilit, and Guri, we have developed over 20 private labels, allowing our customers to purchase quality products at reasonable prices. Furthermore, we maintain trade ties with other companies all over the globe, mainly in the industry of perfume and toiletry imports.
API Churi Distribution Ltd. provides service to more than 2000 points of sale, from private stores, mini-markets, supermarkets, cosmetics and kibbutzim to leading wholesalers and marketing chains in the Israeli market. API’s distribution system distributes the entire State of Israel from Dan to Eilat and allows each of the company’s customers to receive a professional and efficient service “to the house”.
API Churi Distribution Ltd. provides service to more than 2000 points of sale, from private stores, mini-markets, supermarkets, cosmetics and kibbutzim to leading wholesalers and marketing chains in the Israeli market. API’s distribution system distributes the entire State of Israel from Dan to Eilat and allows each of the company’s customers to receive a professional and efficient service “to the house”.
Our History
First store opens – The Churi brothers open a cosmetics store on Nachalat Benyamin
Street in Tel Aviv.
Another store opens on Rambam Street in Tel Aviv, soon becoming the flagship store
of the Churi Beauty Store.
The Churi brothers recognize the inherent potential in the wholesale field and
decide to set up a 700 meter warehouse at the Panorama Building – API Churi Distribution
Ltd. is founded.
API Churi Distribution partners with Castro, the leading fashion company in Israel,
and together they launch the brand: Castro Makeup – Made in Italy
The company joins the trend of importing from China and establishes trade ties with
various global suppliers.
The private label of API Churi Distribution is established and the BEST brand is
born
The company moves to a new logistics center in Yavne, which covers an area of
roughly 6000 square meters.
Parallel imports expand and the company begins to import prestigious perfumes
and colognes marketed in elite global fashion centers. API Churi Distribution positions
itself as a sector leader.
As part of the company’s strategic plan, a re-branding process was undertaken and
the logo is launched: “Churi – always innovative. Additionally, the company’s private
branding divisions were reorganized under the company’s four brands: BEST, La Sera
Milano, Classic, and Extra.
Asher Churi, the company’s founder, passes away.
Following growth in sales and operations, the company expands its logistics center
and implements innovative technological tools.
API Churi Distribution begins to provide subcontracting services to leading Israeli
pharmacy chains
API Churi Distribution celebrates 40 years in business.
