Created in 2003, the BEST brand is the first private label of API Churi Distribution. Its establishment was the opening shot for API Churi Distribution to become a company with a wide range of private labels, which currently constitute one-third of the company’s operations.
The BEST brand was established out of the desire to provide the Israeli consumer with products of the same quality and caliber as large, well-known brands at lower prices. The point is to maximize the consumer’s value for money.
In order to achieve this goal, API Churi Distribution works with the best suppliers in Israel and across the globe, providing our customers with the most sought-after and needed products for every home.
Following the brand’s success, various categories have been expanded. The current product portfolio contains hundreds of products, including wipes and towelettes, bathing and body care, manicure/ pedicure, hair care, hair removal, moisturizing lipsticks and lip glosses, shaving accessories, makeup accessories, and more.
